There are hundreds of thousands of apps available in the app store which means that the bar for quality apps has been set exceptionally high. For this reason, it’s important for mobile app developers to figure out how to stand apart from competing apps. One way that developers and entrepreneurs alike have been able to find success is by building a strong mobile app marketing strategy. To help you get started, here are some of our best tips!
*Use Facebook marketing to raise awareness of your apps.
It’s quite surprising how few mobile marketers have thought of using social media marketing as a way to get more people to install their mobile apps. Cleverly using Facebook’s advertising platform can help you stand out from your competitors and get plenty of downloads. To make the most of Facebook, use page like ads, create promoted posts, and include a high resolution image.
*Build your app to include viral mechanics.
Marketing your app is something you should aspire to do before and after its creation, but it shouldn’t be included as an afterthought. Make sure that your app encourages social sharing through the use of the users’ social profiles. Just think about this fact for a moment: if a new user refers at least one friend or family member, you have permanent linear growth.
*Naturally drive reviews for your app.
Reviews are probably one of the most important aspects of optimizing your app for the app store and convincing people to download your app. You need to figure out an effective way to drive reviews to the app store that won’t negatively trigger spam filters in Google or Apple’s store. The best way to get people to honestly review your app is to offer something in return such as free credits or an extended subscription.
*Use the art of guest posting to promote your mobile app.
It’s important to learn as much as you can about your target audience and figure out which publications they read the most as you’ll need to know for your guest posting strategy. You’ll find that guest posting on a website that people respect is a solid way for your app to gain the leverage it needs.
*Try email marketing for a different perspective.
Though email marketing has been around for quite some time, it’s still one of the most effective ways that you can drive traffic to your app. If you’re an app developer or a business owner, chances are, that you have plenty of potential users that can sign up for your marketing list. Build a good newsletter that will enable users to understand what makes your mobile apps valuable and why they should download them. Ultimately, you’ll want to gain their respect because respect is what drives traffic.
Mobile marketing in this day and age can be time-consuming considering that there are so many competitors. With that being said, however, you can choose to hire an app marketing company or do it on your own with the tried-and-true tips highlighted above. Bear in mind that the more people trust your company and recognize your brand, the more downloads your app will receive.