It seems like today everyone where you go someone is chatting it up on the smartphone. Since this form of communication has really taken off you can expect marketers to take notice. Sure enough, mobile marketing has become a billion dollar business and only will increase as technology improves.
Instantly a business can communicate with consumers about offers, promotions and upcoming events that in the past was not possible. Unless a consumer was reading a print ad, watching a commercial on television or listening to a radio advertisement, that was the way a business would promote their brand in the past.
Well all of that is in the past now thanks to the digital age and the rise of mobile marketing. Now a consumer can opt-in to receive messages from your business about upcoming sales and promotions. This form of advertising offers the best return on investment since it doesn’t cost much to advertise and you are sending your message out to people who have signed up to receive them. It doesn’t get any better than that!
Going forward you can expect mobile marketing to increase their hold on the advertising world. With new people purchasing smartphones every day, emerging technology and the ease of which you can now communicate throughout the entire world, you can see how mobile marketing has the potential to dominate the marketing universe for many years to come.
In North America and in West Europe they have come up with guidelines and self-regulation in order to get away from giving this type of marketing a bad name. In the past it was email spam, and in some countries you have mobile marketing spam. Consumers do not want to get spam on their mobile device, so it is in the best interest of all countries to regulate the industry.
Nowadays just about everyone who has a smartphone can receive texts on a daily basis that has to do with marketing. In most cases, people are happy to receive them since they’ve opted in. Mobile marketing is here to stay, and it truly has become a great form of advertising!